Digifest is a portfolio showcase event for Digital Media seniors at the University of Houston, held every spring semester. The Digifest showcase allows students to practice their presentation skills, network, and potentially get hired. I was tasked with developing a distinctive identity system for Digifest, carefully incorporating elements from the school's already established brand guide. My goal was to craft a coherent and engaging visual identity that not only resonated with the essence of the event but also upheld the university's standards.